About Minti
Minti is a virtual place where parents can visit anytime to share and gain valuable advice on parenting. The content is created by members in the form of articles. The articles are tagged, rated and commented on by the community to encourage the integrity and relevancy of the information created. Topics range from pre-pregnancy, pregnancy, babies, early childhood, schooling, tweens, teenage years and beyond. Consider Minti as your global parent support group and expect lots of new features to be constantly added to the site so we can all be better at the most important job in the world: parenting.
Mission
Our mission is to create a "the world's largest parent to parent advice-opedia".
Who is behind Minti?
- Minti.com Pty Ltd is a wholly owned subsidiary of Vibe Capital Pty Ltd which is a privately held Australian company.
- The management team includes:
History of Minti
- Idea and initial research by Rachel Cook early in 2005
- Saw a need for a "parent to parent advice-opedia"
- Saw benefits of Wikipedia
- Wrote the first business plan
- Clay Cook appointed as CEO and Matthew Macfarlane joined to further develop the business plan for Angel and Round 1 fund-raising
- Completed Round 1 capital raising. Capital raising including Angel round total AUD$1.6M (USD$1.19M) as of February 2006
For a sneak peek inside the company see the Minti Blog.
Press
Minti, the Parenting Advice Website that MSN described as MySpace for Parents is Now All Grown Up.
Minti.com Launch press release.
Frequently Asked questions about the company
Why did you choose the name Minti?
After considerable searching and looking at over 40 potential names we chose Minti because it had a fresh clean feel and positive feedback was received from our surveyed users. Minti does not stand for anything, although some may suggest it could stand for "Mothers In Need Try Internet" ,this is actually something we never considered and only made up for this FAQ ;). Minti is for mom's, dad's, and anyone else involved in making the lives of children better from anywhere in the world.
What prompted the creation of Minti?
When becoming a mother for the first time, Co-Founder, Rachel Cook discovered motherhood was actually about trial and error. She sought ways of finding information to alleviate the downsides of this method. She discovered how little concise, detailed information was available to be passed down from experienced mothers and fathers, particularly on what methods worked and what didn't, in bringing up children. Gaining this tried and proven advice was a constant challenge. The really good advice appeared to be spread via word of mouth or on an ad-hoc basis. There was not enough advice and experience captured to choose alternatives from and it was tough to get the 'good advice' spread around the world to other parents.
Rachel researched the space for over more than a year and discovered that a single place where concise, clear advice and experiences from parents and targeted at the modern parent was lacking. The industry 'appeared' to be fragmented and she found mounting evidence of an influx of parents requiring more depth and understanding to the advice. Magazine articles and books were great sources of information but they could not be thoroughly discussed and expanded on. In many situations where serious help was required only those families with high disposable incomes could gain access to expert 'hands on' advice implemented in the home.
If this was the situation in Perth, Western Australia, then what was it like in the world's biggest economy, the U.S. Rachel searched for a site that offered parenting advice "first hand" from parents but could not find one that solved the problem without excessive advertising, "experts" rather than real parents and difficult to search information.
The desire to create a place for parents to share advice on a global footing fuelled the vision to pull a team together to make Minti happen.
How does Minti make money?
Minti presents context relevant text based advertising when readers are reviewing articles. We avoid pop-ups, flashy banners and other intrusive advertising to make your experience as pleasant as possible. Managing and maintaining a website like Minti costs money so we really have to try to generate some income as gently as possible.
Missing something?
Got a question you want added to the FAQ? Try our Minti Blog for some more background or send us feedback through our Contact Us page.
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