Feel Free To Feed Campaign-- copied from the ABA website. - link at bottom.
Around the world the public breastfeeding debate continues to canvas media coverage. Despite the well-recognised health benefits of breastfeeding, many mums are still made to feel uncomfortable breastfeeding outside the home.
Feel Free To Feed, a joint campaign between the Australian Breastfeeding Association (ABA), Mothers Direct, My Child magazine and online boutique Nursingwear, is being launched for World Breastfeeding Week, August 1-7 2007. The partners invite you to join our campaign and support breastfeeding mothers at home, in public and in the workplace.
Most mums will need to breastfeed or express breastmilk outside their homes at some time, whether on an outing or when returning to work. Mothers need community and business support to make this a positive experience. Feel Free To Feed is a driving force behind gaining this support.
The campaign aims to raise the public profile of breastfeeding, making it more acceptable and accessible to new mums and their babies. The focus is on three key awards that support breastfeeding away from home: the ABA's Breastfeeding Welcome Here and Breastfeeding Friendly Workplace Accreditation, and the international Baby Friendly Health Initiative.
We invite you to join our campaign and support breastfeeding mothers at home, in public and in the workplace.
The Campaign Some women find breastfeeding easy. For others it is something that needs to be learnt, mastered and practised in a supportive environment. Whatever a woman's experience, having their workplace and community assist them in feeling free to feed may be the difference between continuing for as long as they would like and giving up because it's all too hard. JOIN IN TO WIN The Feel Free To Feed campaign runs from World Breastfeeding Week in August 2007 to August 2008. To goto the ABA website to read the rest click here |