Oh guess what, you hate the new name for our national spread?
"Vegemite - iSnack 2.0"
Well, it's so funny to look back and remember when my hubby and I were in the thick of Web 2.0 in 2005 and many in Silicon Valley rebuked the mention of the label WEB 2.0 and because of this, the new word for the internet resurgence was changed to "Social Media"....so now after 4 years the makers of Vegemite play a crazy play on the "2.0" resurgence where everything done a second time has a "two point o'er" after it... just how far behind are we techies?
When it comes to whats cool in the "real geek world of Silicon Valley" I think we really are, and us geek folk are cringing...I can't claim to be extremely geek, but I have lived in Silicon Valley during the Web 2.0 and Valley rebirth and I really think an apple-like "i" in front of everything and a "2.0" after everything is like putting on 70's platforms and running in them all day!!!!
[inject humorous sarcasm] - What it should have been was hanging an "r" like Flickr somewhere or make up a crazy name like Bing or Google..that would have been more geek classay!! [end of humorous sarcasm tone]
But hats off to the **"Web designer in Perth" at least you are famous for continuing the Social Media polarity. I am sure you didn't fathom that Kraft would think, "oh yeah!!!! how cooooool.... lets try and get in on the Web 2.0 thing, it'll be a winner...."
....sounds like something your parents would say.....as they dig out their crusty 70's platform shoes...
**Apparently he was the winner of "name the new vegemite product competition here in Australia" and yes I will buy and taste it, I am sure I won't shut down and need a reboot...mwah mwah mwah
and hey I just came up with a name in a thought - "Kangamite" come on peoples at Kraft | 
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