This post is from from my other blog here
Mark Cuban has an interesting post that is claimed to be some behind the scenes information on how the Google/YouTube deal went down, and the involvement of the major labels/studios.
It’s an interesting read, if only to show just how complex, and clever, a deal can be to protect large media companies interests.
What will be most fascinating to me is how YouTube members will react over time. Is this really a grass-roots web site, or has it turned into a main stream media distribution channel? If it is the later, will members defect to smaller more “indie” sites. Or do most users care little about these battles, and will they continue to use YouTube because of it ease of use and breadth.
It’s fascinating watching the money trail, but I find the social implications, and crowd mentality the real interesting dynamic.
|