Here is a picture?  I put triple anti-bacterial ointment on it per suggestion of the local pharmaist.  He hasn't eatten anything strange at all, and has no real allergies, and we only wipe his bottom if there is something on it to wipe.  We use cloth so he is changed very often and his diapers have fleece stay dry inners.  We also never use creams unless he has a rash which is basically never. 

http://i582.photobucket.com/albums/ss262/kkdesigns/5380beab.jpg[/IMG]

http://i582.photobucket.com/albums/ss262/kkdesigns/5380beab.jpg

Just to add to Kathryn, put a bandaid over it to stop further infection and prevention of E coli infectation when you put nappies on, if you've got cloth, try those. It will give it more air and maybe more comfy for your little one!

Raven

Was it bleeding at all? My DD2 had some pretty deep nappy rash which bled every time she poo'd. In the end it wasnt something from the doctor that dried it up and healed it, it was from an Article on MInti - No More Expensive Nappy Creams I think it was - a solution of bicarb, and not using wet wipes for a while.

Definitely see the doctor, but consider using the bicarb solution and dispensing with the wetwipes today maybe? Perhaps some nappy-free time if that's practical, or a bath with some bicarb in?

Hope that helps.