what sort of reading is he doing? Would he be more interested in cartoons or comics? Maybe magazines in his favourite theme. Reading is not just a story book. There are any number of things to read and to practice reading. Try him on other things rather than just a book.

Reading to your child from birth will help to get them into books.

For older children, they need to be interested in what they are reading or will just fidget and not concentrate on the book.

Even the brightest child in the world will get bored easily if they aren't interested in the story or it is too easy a level for them.

And I'll remember to wear my sunnies when I visit your homepage

Sorry i have not heard of giftventure. Is there a web sight for it? I would be interested to look at it.

I have helped a few children to learn to read.

I agree with the other members...has to be interesting for the child.

With the attention....set a time limit for how long he has to read for...slowly build on it. So if he reads for the set time and does it really well he can then do something he really enjoys. But he has to understand he must sit nicely, read properly...no silly behaviour etc...he will eventually be able to read faster...which means can do more pages..etc

Does he lack confidence reading?

Good luck. It is a slow process but he will get there.

the best way to motivate a child to read is to read to your child.  My kids like anything with action and drama.

I've never heard of Giftventure, but here are some tips to help with reading..

* make sure it is a book that the child wants to read. My daughter's teacher does that - she tells the kids that if they are not interested in the home reader they take home, pick another. It's better to have a book they want to read, not one they have to.

* have a set time for the reading, allowing him his play time before and after.

* star charts are a great way to encourage kids with anything. Make a chart & let him put a star on for each book he reads - when he reaches a set amount he gets a reward (eg. extra play time, a treat such as a chocolate, go to the park, go to movies, watch his favourite DVD, take away for dinner, etc)

* if practical, allow him to dress like  a character in the book, making him feel like he is a part of the story. It doens't have to be much - could be as simple as a hat (like a pirate hat for a pirate story, or a fireman's hat, etc).

how old is your son?

Depending on the age, why don't you let him pick something he's interested in, or pick something for him that is within his interest and read it together. Check in once in a while and ask "what did you think when so and so did that?", "what do you think will happen next?", "can you believe so and so did that? If I were him/her, I would have done___".  Basically, do an impromptu book discussion just to check in .. perhaps enticing him to read on.   If your child is old enough, Harry Potter would be a great book for this.